Dave and John planned to start an online business selling point of sales solutions. They spoke to the companies, figured out their products, and geared up to build their e-commerce store. Six months in, they have started generating some sales. However, they are not able to retain their customers for the most part, and they received some shocking feedback on asking them about the reason. 

There are thousands of websites selling POS solutions and even though customers intend to use their websites, they have accidentally landed on other businesses. On probing further, they realized that their website looked a lot like other websites and the customers were not able to distinguish them from their competitors. 

One of the reasons that they identified was that they used a standard company logo design from one of the templates and it looks almost similar to their competitors. This is one of the most common issues that small business entrepreneurs get into. They do not realize the importance of a great logo.

Here we outline the strategies for creating a memorable logo design:

Strong Visual Foundation

Building a simple, modern, and memorable logo is not an easy job. It should resonate with your brand’s core values and purpose. The type of typography, color scheme, and iconic elements used can build a unique experience for your customers. 

Make sure to choose fonts that are simple and easy to read. The color scheme should match the overall theme of your business. It is also advisable to look into what colors your industry is majorly represented with. For example, the food industry uses a lot of red color as it stimulates appetite. 

Also, try to keep your color profile to a maximum of three colors. Too many colors can be overwhelming at times. An iconic element can have an added advantage and make your logo distinctive and easily identifiable. Lastly, try to keep your logo adaptable for backgrounds, sizes, and mediums.

Stand out in a Crowd

Whenever someone says Netflix, YouTube, or Starbucks, we are automatically reminded of their logos in our minds. It is so easy to think about these brands anywhere, anytime. A great logo helps you to distinguish yourself from your competition.  

In today’s digital world, customers’ attention spans are decreasing at rocket speed and you only have a brief window to make an impact. Having a memorable and attractive logo can get you that attention from your customers. We have all heard of the saying that first impressions are the last impressions. 

Fosters Brand Loyalty

With a growing business, the impact of your company logo grows as well. More and more customers can start identifying your brand, which helps you in building trust and loyalty. 

Customers see their favorite brands as an extension of their self. They want to be associated with them because their values are reflected in their choice of businesses. Thus, build a wonderful customer experience through your story reflected in your business logo. 

Your Customers expect it

And finally, if nothing above has yet convinced you to invest in a great logo design, remember this: YOUR AUDIENCE EXPECTS IT! This is the first thing that customers look for when they interact with a new brand. Your business would not make any impression in your audience’s minds if your logo is simply not there or has no impact. 

Your company logo should be omnipresent on every medium there is to connect with your customers. 

We believe in the power of great logo design. At SSDigi, we have a team of experienced professionals to help you build a strong identity for your brand. Let’s create memorable business logos together.

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